Online shopping: Goldberg variation

I have no idea what kind of store HEMA is but I gather they’re dutch (.nl) and the have brilliant webdesigners.  Check out their homepage:

http://producten.hema.nl/

It combines a fairly dull home products interface with the Rube Goldberg interaction and some flash to make an awesome introduction.  Flash introductions are almost always just really annoying - it’s a rare treat to find a website where this introduction is done so well that it is the reason to go to the site.

Leave a Comment